Yes and no. On the one hand, it’s always nice to get out there and network in this digital work-remotely world. On the other hand, over 8 billion people are shopping every day on Google (forget about other channels for a sec) for everything from shoelaces to doctors. When it comes to promoting your firm and attracting new business, if you’re not on page 1 of Google you are missing out. While tradeshows are great for industry education, creating vendor relationships, and the occasional referral, setting up digital marketing for your architecture firm requires zero effort on your part. And once you’ve achieved the level of visibility that brings you quality leads, this asset works for you 24/7/365.