The Architecture Marketing Agency in Sarasota

When a digital marketing agency knows what they’re doing, yes. If converting potential clients into paying customers and raving fans is important to you, then you’ve got to make quality digital marketing a top priority. The AEC space is crowded and full of competition. You need to stand out. You need to engage. And your content needs to convert. Also, we’re one of the only architecture marketing agencies in Sarasota that’s fully insured by Lloyds of London with global cyber coverage. Only the best architecture marketing agencies out there will offer this level of accountability and mitigate risks for you.

If you are looking to grow your architecture firm and be competitive in the 21st century, then yes, you need digital marketing. Commercial transactions for any potential clients, customers, and vendors often begin with internet searches. In fact, online searches are transactional in nature about 80% of the time. If you don’t appear, you are losing out on business. 

One of the best parts about digital marketing is that it helps create brand awareness right where your customers look, at exactly when they want to learn more and buy. Never in this history of advertising has this been possible. Don’t risk your budget on advertising services that are outdated or require prayer. Marketing for architects, engineers, and GCs can be way more effective than you might realize and you owe it to yourself to drop us a line.

Digital marketing positions your firm in top spots on selected digital channels – e.g. Page 1 of Google, YouTube, etc. Now that said, while positioning matters, your messaging is just as important. Kind of like the location of a site and the structure built upon it. Why have a yurt on the beach in South Miami? Not only do you need to be visible in the right location, but you should also be seen as a resource that’s trusted, desirable, and worthy of the commission. At its best, digital marketing for architects, engineers, and contractors creates an irresistible branded experience that helps your ideal clients find you, fall in love, and take the next step. 

Johnson & Johnson spent $2 billion on marketing this past year. That same year, they grossed $85 billion, for a 42X mROI (respectively). Historically, the more they spent on marketing, the more gross annual revenue they achieved. See the correlation?

While you don’t have to spend billions to see a great return, this statistic underscores the importance of investing in promotional activities for any business. 

For the rest of us, conventional wisdom suggests that you reserve about 5% – 10% of your annual revenue for marketing. 

We’ve had clients spending anywhere from $1000 per month to $30K per month. There are certain expenses that can be one-off’s, but in the digital space, nearly all services are monthly recurring. Every client is different. And so are the campaigns we create.

Make sure your potential partner can give you some great options.

There are no perfect, templated marketing strategies or budgets. It comes down to what’s perfect for you and we take great pride in helping you figure that out.

Great question. Our fastest time to page 1 position 1 of Google is six days. We’ve created 1200% boosts in MQLs inside six months. We’ve quintupled traffic to many of our partner’s websites within a few months and, historically, have helped boost client portfolio revenue by $100M. That said, every digital marketing service is different – every client is different – objectives are different – budgets are different – competitive landscapes are different – and so much more. The right mindset starts with curiosity about what could be accomplished for you.

We are an award-winning architecture firm marketing agency and if you’re looking to separate the outstanding from the lackluster, you’re in the right place. Deciding to market your business is a big decision and finding a partner who cares as much about your success as you do is really tough. That said, if you demand a results-driven strategy that feels more like a collaboration, you’re off to a good start. 

We believe in data, planning, expert execution, artistry, personalization, communication, and scalable practices that drive your ROI over time. That, and we also offer a worry-free guarantee for your peace of mind.

Whether we work together or not, you owe it to yourself to drop us an email to hear what it’s like to work with professionals, like you. From there, it’s totally your call. 

Lighthouse Digital Marketing specializes in advanced digital strategies for architecture, engineering, construction, and design firms. Occasionally, if there’s total synergy and vision, we’ll work with clients in other verticals, including sustainable energy, agriculture & design, SaaS technology, legal, automotive, NPOs, and hospitality. If your business is outside of the AEC industry niche, please send us an email inquiry letting us know what you are looking to achieve. 

Yes and no. On the one hand, it’s always nice to get out there and network in this digital work-remotely world. On the other hand, over 8 billion people are shopping every day on Google (forget about other channels for a sec) for everything from shoelaces to doctors. When it comes to promoting your firm and attracting new business, if you’re not on page 1 of Google you are missing out. While tradeshows are great for industry education, creating vendor relationships, and the occasional referral, setting up digital marketing for your architecture firm requires zero effort on your part. And once you’ve achieved the level of visibility that brings you quality leads, this asset works for you 24/7/365.