Marketing Tips & Business Growth Strategies
Whether you’re a business owner/operator, SMB, enterprise organization, or internal marketing team of one, the following blog articles are dsigned to help you with some of our best business growth strategies, marketing tips, and tactics from 20+ years in the digital marketing space.
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With over $100M generated across our portfolio in just the last few years, our work here at Lighthouse Digital Marketing proves that increased market share and success are possible when the right intent and actions are in place.
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The key success factors? First is the desire to implement a sustainable business strategy with a proven team as invested in your success as yours. And second, insightful, easy-to-read, easy-to-implement action items to help you turn things around. Our articles don’t necessarily follow a progression. Feel free to bounce around – it should all feel like a conversation.
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We cover topics like leadership, art, philosophy, technology, humanism, existentialism, religion, culture, the nature of work, sales, product development, identifying & expanding your perfect customer base, and so much more.
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What does any of that have to do with finding the perfect business strategy? It’s all connected, as you’ll see. And frankly, the better and more well-rounded we are as business professionals, the more meaningful experience we’ll create for our customers.
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Happy clicking and happy reading. We’ll see you on the inside –
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– Your Friends at Lighthouse Digital Marketing
Marketing Tips & Business Growth Strategies FAQs
Need a jump start? No problem. This FAQ section is designed to get you to the growth strategy topic quickly. Each FAQ will offer a quick marketing tips and insights, with a link to a more detailed article about the business strategy you’re after.
Making sure you appear right where your clients are looking is the best thing you can do to scale your business. That said, every business is different, which means a canned business growth strategy will never work. Lighthouse Digital Marketing takes all the time necessary to learn about your product line, services, customers, and more. Precise strategy leads to ROAS that you will feel great about. After all, marketing is all about driving sales, so we'll make sure that we put together a plan that's the best business growth strategy for you. Click here to get your free assessment.
Commerce has changed. And if you don't show up on the first page of Google for the products and services you offer, you are losing a ton of business - especially since there are several effective ways to capture the eyeballs of your perfect-fit customers. Billions of people use their computers and mobile devices every day for bookings, purchases, estimates, and more - the key to robust market penetration is an aggressive digital migration. Traditional direct-response models are dead. Check out this article to get a jump start on the future of your business.
We love this question, and the answer has many juicy layers. If you've relied on a steady stream of referrals, good on 'ya. But referrals put the selling power in your customer's hands, not yours. Plus, referral streams will eventually dry up. You've got to fill your pipeline with ready-to-buy customers - it's that simple. We've got the tools in place that can help you fill your most important customer segments - but we also know how to separate the tire kickers from those who are conversion-ready. Read more about that here.
We hear you loud and clear. As a world-class SEO agency, sustainability, and reduced cost-per-customer is one of our top priorities for you. Surprise, surprise, social media platforms, and search engines stack the game. They want you to be seduced by a paid marketing strategy - and while we excel at those services, too, we only recommend paid campaigns in sprints. To learn more about a digital growth strategy that reduces your cost per lead over time, check out this insightful article.
