There are about 55,000 people that live in Sarasota, FL. If you’re trying to reach out to new customers, then you’ll have plenty of opportunities.
However, with many businesses also in Sarasota, it can be challenging to make your business stand out.
Keep reading, and we’ll help you with the four best ways to bring in more customers to your business in Sarasota.
1. Create a Customer Persona
The first step in any marketing strategy is to create a profile of the customer that you’re trying to target. Buyer personas are a profile of your company’s ideal customer.
This persona will act as a guiding point to help you make the best advertising decisions to reach your target audience. You should only have one or two buyer personas so that you can actively target the right audience.
So, for example, in Sarasota, you might notice that there are many seniors who came down to retire. There is also a vibrant art scene, so there is a mix of younger people as well.
Sarasota is more of a laidback community compared to some of the other big cities in the area, and many of the customers are willing to support small and local businesses.
2. Leverage Local SEO
Once you’ve identified what type of customer you’re trying to attract, you should invest in local search engine optimization (SEO). This will help your website rank higher on Google’s search result page (SERP).
So, when someone in Sarasota searches “restaurants near me,” for example, your website would be optimized to rank higher. When you rank higher, you’ll naturally attract more attention to your business.
You can rank your website by using a good SEO strategy, including optimizing for local keywords and also using Google Maps tools. However, creating an SEO strategy can be challenging, so it may help to consult with an expert from our team.
3. Advertise on Social Media
Once you have a website, you want to start advertising on social media. You can promote it in local channels by tagging your posts in Sarasota. This way, people looking for things to do or new places to go can see your business!
You can also create fun and engaging content that will draw in local people who interact with your posts. When they interact with your posts, this will also be shown to other people in the area.
You can also try joining local groups on social media to promote your brand even more.
4. Attend or Host Local Events
One way to get involved in the Sarasota community is to host or attend an event. For example, there are many outdoor markets held in downtown Sarasota where you could apply for a booth.
This way you’ll get the word out even more and reach your ideal customers!
Discover More About the Best Ways to Get New Customers in Sarasota
These are only a few ways to get new customers for your business in Sarasota, but there are many other marketing strategies to try as well.
If you’ve tried these strategies and are still struggling with help, you may need some marketing help.
Thankfully, we’re here to help you. If you want to make sure you are attracting customers in Sarasota, FL and beyond, click to see what we offer as the top digital marketing agency in Sarasota, Florida.
