Since 2020, the population of Sarasota has grown by 1.6% and is now home to 57,000 people.
This makes it a great area to start your new business and tap into a rich customer base. However, you’ll need to do some marketing to bring them in.
But does advertising actually work? And what strategies are best? Keep reading to find out!
What is Marketing?
First, you have to understand what marketing is. You need to understand that the goal of marketing and advertising is to drive sales by bringing in and retaining new customers.
If you don’t have an awareness and specific position in the market, your business will struggle. Some people will only focus on the promotion aspect of marketing, which can make the campaigns unsuccessful.
However, a good marketing strategy will cover the entire process to get your services and products to the customer.
Analyze the 4 P’s
The four pillars of a good marketing strategy are the four p’s:
- Product
- Price
- Place
- Promotion
The product is the item that you’re offering to your customers. Ideally, your product should fill a gap in the market, even if it’s a local market. Fully understanding your product and how it fits into the market will help guide your campaign.
The price is also important because if it’s too high, you’ll lose out on potential customers. You need to figure out the cost of items in the Sarasota market, the cost per unit, distribution, and marketing expenses.
You’ll also have to look at Sarasota competitors to make sure you’re pricing your products accordingly.
The place refers to the market and area where you’re trying to sell your products. For example, will you have an actual storefront in Sarasota, or will you be focusing on e-commerce platforms?
Lastly, you’ll need to promote your products through a marketing campaign. Setting up a marketing campaign on your own can be challenging, so if you don’t have much marketing experience, you may want to hire a professional.
Does Advertising Actually Work?
The short answer is yes, but you need a refined and focused strategy. Businesses in Sarasota are booming thanks to the growing retirement and tourist population, but you’ll also need to understand how the competition and the local market operate.
You need to create a buyer persona of your target customer in Sarasota and then create a marketing strategy based on that. Sarasota has a diverse economy with growing industries in retail, hospitality, education, and healthcare, so you’ll want to take that into consideration as well.
Learn More About Marketing and Advertising in Sarasota
When asking yourself, “Does advertising actually work?”, remember that it does if you have an effective marketing campaign that takes the local population into consideration.
Without a good marketing strategy designed for Sarasota, you’ll have a challenging time bringing in and retaining new customers.
That’s why we’re here to help you. If you’re interested in successful marketing and advertising in Sarasota, click to see what we offer as the top digital marketing agency in Sarasota, Florida.
