The Biggest Marketing Secret Revealed We’re about to uncover an often disregarded marketing secret. This article might feel more like a rant, but it’s something I feel strongly about, and I am interrupting a very lovely Saturday bath to write this. Inspiration hits when it hits. A dear VP of Marketing friend of mine …
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Top 5 Traps With Copywriter Training If you are a struggling freelance copywriter (or newbie hopeful), I write this page from the bottom of my heart, for you, because you deserve to succeed. Why the earnest or concerned tone in my voice? If you clicked on this article, I’m willing to bet that most of …
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Tips for SaaS Healthcare Marketers to Shorten Sales Cycles and Boost Revenue Life as a SaaS healthcare marketer can be really rewarding, but it ain’t easy. You’re navigating a complex landscape with technology that changes every day. Customers are excited; their choices are plentiful and also overwhelming. Because of this, most sales teams report …
Mosaics and Marketing: The Pieces of Business Growth Narrative Mosaics are one of my favorite types of art. There’s tons of nuanced little pieces that connect and create a unified whole. It’s obviously not a photograph, but our minds work to make it so. I find the process of pattern recognition fascinating. Maybe it’s …
The Alphabet Soup of Marketing Abbreviations: 27 Terms You Need To Know (Yikes) I was on a reporting call with a new client the other day and had to stop midway through the report. I could see their eyes were glazing over, and I called out the elephant in the room – they were a …
Take charge, beat the fear, and act from a position of power, not panic. If your head’s been spinning lately about the economy and don’t know what moves to make, this survival guide offers you five proven strategies that will help you grow, even in a downturn. Packed with insights from Warren Buffet, Bill Gates, Henry Ford, and more, you’ll rekindle your sense of purpose & possibility by the time you’re done reading these six supercharged pages.
